摘要:数字化、网络化和信息化是21世纪的时代特征.电子商务正以不可抵挡的势头在全世界范围内普及和发展,它提供了全球性的贸易环境,大大提高了通信速度,节约了管理环节的开销,降低了企业成本。互联网和无线通信的发展己经给我们的生活带来了巨大影响,书”有互联网接入功能的移动电话迅速普及,人们可以通过计算机与互联网连接获取信息,移动电话以无线通信方式方便地提供随时随地的交流与沟通。人们因为工作和生活的需要,希望随时随地收发电子邮件、查阅新闻、股票信息、订购各利,急需商解:即实现移动互联。于是,一种新型的电子商务模式应运而生一移动电子商务,即利用移动通信网和因特网的有机结合来进行的一种电子商务活动,是移动互联网为用户提供的一种重要的服务。本文首先对电子商务的含义及特点进行了论述,其次指出来国外移动电子商务发展情况,再次是分析了移动电子商务存在的问题,最后提出了改进措施和发展前景。 关键字: 移动电子商务 现状 措施 前景 Abstract: digital networking and information technology in the 21st century characteristics of the times. Electronic commerce is not to resist the momentum in the world within the framework of universal and development, it provides a global trading environment has greatly improved the communication speed, savings part of the management overhead, lower business costs. Internet and the development of wireless communications has been brought to our lives, a huge influence on the book "Internet-enabled mobile phones spread, it can be connected through computer and the Internet access to information, mobile phones, wireless communications to facilitate the delivery of exchanges and communication anytime, anywhere. people because of work and life needs and we hope that wherever e-mail, access to news, stock information, ordering the benefit of the urgent need to: the mobile Internet. result, a new type of e-commerce model came into being a mobile e-commerce, namely, the use of mobile communication networks and the Internet to carry out an organic combination of an e-commerce activities, is to provide mobile Internet users an important service. paper first on the meaning and characteristics of E-commerce were discussed, followed by that to the development of mobile e-commerce abroad again is the existence of mobile e-commerce issues, the final proposed improvement measures and development prospects. Keywords: mobile e-commerce measures prospects
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